The Great Elephant Migration is a global call to rethink how we share space with wildlife.

This is more than a migration. It’s a movement:

·      Over $500,000 has already been raised

·      The movement is supporting 20+ conservation NGOs

·      The goal is to sell 1,000 elephants and raise $10M for coexistence

·   More importantly, sequester 2,625 tons of carbon by the end of 2025

Each elephant funds indigenous conservation work, strengthens community economies, and helps humans and animals find a way forward—together.

To learn more, or buy an elephant, visit: https://thegreatelephantmigration.org/

The post Hundreds of Elephants. One Powerful Message. appeared first on Bitlogicex Advertising Agency Los Angeles, CA.

Lotus Pet Food is sitting pretty at the temple of what’s worth paying attention to; it’s a brand that thinks in terms of possibilities not limitations. A brand we built, nurtured and grew together – one that refused to accept the status quo.

Sometimes the stars align because you refuse to aim for anything less. But more often than not, it’s the other way around.

If you’re a marketer looking for more, let’s connect.

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In a world where anyone can produce anything in seconds, the real battleground is no longer what you make.  It’s how you make people feel.

This is where AI won’t flatten the field, it will simply widen the gap.  AI will annihilate mediocre work. It will call the bluff on anyone who never gave a damn in the first place. But the meticulously obsessed and relentlessly ingenious?  They’ll become more valuable than ever.

While AI can generate anything, it can’t fake the last 5%:  those invisible moments no spreadsheet can measure and no algorithm can predict.

This is the place where cult brands are built and belief is born.  Where your consumers can say:  “Someone gave a damn about me.”

In the AI era, care is the only thing that scales. Craft is the only thing that cuts through.

And belonging is the only thing that sticks.

No machine can replicate it. No shortcut can fake it. No competitor can copy it.

If you’re as obsessed as we are with making your consumers belong, let’s connect.

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Like you, we see this often, especially in middle-market companies. What often gets unasked, or overlooked, is “Why?” “Why are we not getting the outcomes we want or need?” It feels like we are moving so fast and under so much pressure, there is no time to better understand the forces driving customers’ and prospects’ attitudes and behaviors. No time for Root Cause Analysis (RCA).

And It Doesn’t Have to be Complicated, Either.
It should be structured, but it can also involve simple one-on-one discussions combined with some desktop learning. If you know the outcomes [high defection rates, low conversion, declining traffic levels or donations], it’s fairly simple to design a means of discovering the drivers. The “why” your target does what it does.

The Benefits are Huge.
We worked with a very niche museum in Los Angeles to field focus groups, a mail and online survey, onsite intercepts, and one-on-one interviews with members, defectors and staff. All this with a very modest budget. The insights we gained were invaluable.

It turns out that visitors and members shared common opinions about art and culture, and the role the museum plays. The insights we gained from Root Cause Analysis enabled us to create four distinct personas and highly customized and targeted messaging. It not only made the budget work harder, it also increased visitor-to-member conversion by 18% in 12 months.

One of the world’s largest and best-known human services non-profits asked us to explore new channels to drive donations. Through a deep dive into their existing data, and two rounds of online surveys, we found out why people were – and were not – donating. We uncovered barriers to converting donors to monthly givers, and we uncovered a key insight: the “why” behind people’s belief in the cause.

Turned out the key driver was the universal consensus “everyone deserves a second chance.” This key insight led to a corporate rollout of onsite and online events designed around sharing what you might do if given a second chance. Root Cause Analysis sharpened our messaging, and helped get the entire organization onboard and heading in a singular direction, increasing financial and emotional ROI.

A Final Thought
If you’re working for a company in which the marketing function has become the “Office of Doing Stuff”- ie: writing social posts, producing blog posts, creating emails – one way to change perceptions of your role in marketing is to be the cheerleader for customer or member insights. Or, as we like to say, be the advocate for the one person who’s never in company meetings: your current or potential customer. By becoming the voice of the consumer in your company – you get to be the one who owns the “Why” not just the “What” or “How.”

If you’d like to explore RCA – the “why” your target does what it does – feel free to schedule some time
to talk , call 310-720-2204 or  email renee@millergroupmarketing.com

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It’s understandable. Brand marketers deal with constant pressure to produce engaging content and keep ideas flowing. Without the right balance, burnout can happen, slowing everything down.

Here are a few possible creative ideas for alleviating burn out:

• – Learn something new
• – Focus on learning a new skill which can build feelings of competence and confidence while nurturing your creativity
• – Regular team brainstorming sessions offer a collaborative environment where everyone can contribute ideas, regardless of their current creative state
• – Try outings to unexpected venues to bring back the inspiration: a field trip to your favorite comedy club, museum, theme park or afternoon concert
• – Encourage alternating between solo thinking and group collaboration, as both approaches can stimulate creative thought
• – Old-school board games and puzzles help refocus and refresh creativity
• – Try a shift in perspective

Look at a creative challenge with fresh set of eyes. Creative agencies, like ours, often moderate offsites to help marketers, like you, explore new ways of handling challenges that cause burn out. Got a different solution that’s worked for your team? Drop us a note below.

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We started with a quick round of secondary research and discovered one of the biggest issues facing hotels and meeting spaces is managing bandwidth: ensuring attendees have enough to support their digital needs, but not so much that it hurts hotel margins. So, how could we overcome the barriers to connect with hospitality executives and deliver a message that was both engaging and relevant?

Enter the video card; it looks like a large greeting card and carries a recorded video message. The card generated amazing results as it broke through the clutter to reach decision makers at high-end hotel properties. Our client’s marketing team even got a “love letter” from the sales department thanking them for opening new doors. It ultimately brought in more than $3M in new meeting and event business.

A lot of companies, sometimes unwittingly, end up doing the same things differently. We like to do different, counterintuitive things. If you feel the same way, let’s talk.

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Problem finding is more important than problem solving.

Problem finding drives “i” words, like innovation, inspiration, and inventive, and “u” words like unusual, unfamiliar, and uncommon which is where creative solutions live.

Problem-finding alerted us to why a credit union client was whiffing on Gen Z members; problem-finding helped us anticipate a branding problem with a national grab-and-go grocery product. Problem-finding elevates the marketing function and yields innovative and affordable solutions.

Fall in love with problem finding, and encourage your team to do the same. It might not shorten your “to do” list, but remember:  while problem-solving helps us survive, problem-finding helps us thrive.

If you’d like to rally your organization around problem finding, let’s talk.

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It’s more important to become “the office of innovation.” While innovation is a solution, it comes from a search for interesting challenges, like why you aren’t getting the outcomes you want or need.  One important thing we can do together is identify a vexing organizational challenge and come up with an innovative, cost-effective way to solve it.

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Enter the Mr. Brainwash Art Museum, a Beverly Hills pop up exhibition breaking the rules and thriving because of it. Founded by Thierry Guetta, aka Mr. Brainwash, this museum in the former Paley Center for Media, is turning traditional curation on its head:

• -It’s immersive and unfiltered: No hushed tones or guarded stares—visitors walk into a
  carnival of color, chaos, and commentary.
• – Art meets spectacle: Think Banksy meets a pop-up playground. From a crushed piano
  fountain to a life-size helicopter sculpture, the space is designed to surprise.
• -It thrives on accessibility: The museum is welcoming to everyone, especially younger
  audiences who want their first museum experience to be anything but boring.
• -It’s built for the ‘Gram: Nearly every corner is a photo opportunity. This isn’t by
  accident—it’s part of the marketing strategy.

The Mr. Brainwash Museum experiences high foot traffic, influencer attention, and repeat local
visits, proving there’s room for nontraditional models in today’s museum economy. It benefits
from:

• -Celebrity and media appeal
• -Events and collaborations that keep the experience fresh, including an activation that
  introduced key social media influencers to exclusive NFTs designed by Mr. Brainwash.
  And partnerships with high profile brands like Bentley Motors and Cunard Cruise line
• -Going beyond the museum walls, Mr. Brainwash has installed public artworks
  throughout Beverly Hills, such as the “Life is Beautiful” sculpture on Rodeo Drive, bringing art to the public and encouraging social media sharing

Through these multifaceted strategies, the Mr. Brainwash Art Museum has successfully created
a dynamic and engaging presence that resonates with both local communities and a global audience.

Whether you’re working with ancient artifacts or contemporary street art, there’s value in
taking risks, breaking expectations, and letting the space become part of the story.

Want to explore more ways to energize your museum’s marketing strategy? Let’s connect.

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